The world is now a proof against the misfortune we are facing. Every day is a new challenge in terms of ways of living, helping our community, and courage to be strong toward the loss. The consciousness of these times is helping our creativity, being empathic, and taking things more easily without stressing on time schedules or redundant commitments.
Under these circumstances, tourism and all the people behind it, are the ones more affected, being the economy with more restrictions to be practiced. All efforts made by governments and tourism unions to keep strong can remain there, while we only have to wait and of course keep promoting, keeping the voice loud that we are still alive.
What would be the big task we need to work on to keep the good image and promotion of our Peru’s Country Brand? Is there a good hope on a near future in tourism? Is it something we can work on from this moment?
Definitely it is something that the government should work on, by having the right alignment of policies in investments, mainly in health system. Without health, there would be no reliable place and without a reliable place, there would be no tourists willing to visit. The Minister of Tourism and International Commerce (or Mincetur in Peru) needs to work together with the Minister of Health, as the priority is health.
If the health in the country can be under control, even for visitors, we are ready to receive guests from abroad. Meanwhile, the private sector, the tourism unions, and every organization having the responsibility of using the Peru’s Country Brand, as Lima Mentor has, should keep working in the good image of Peru, its attractions, Peru’s flavor, color and history. That’s the target.
